Thoughts and tips
from our marketing minds
Video game PR: 10 top tips
How to market your game: Our ten top publicity and PR tips to help your game stand out…
Here at BeefJack Promote, we often get asked for our top tips on marketing and promoting video games. Especially if you’re making and indie game, and you’re not a AAA studio owned and marketed by a global enormo-corp, how can you make your game stand out from the crowd when pitching it to journalists, editors, YouTubers and other potential champions?
It used to be that a well-written press release and some pretty screenshots would be enough to get your game in the pages of the biggest mags on the shelves. Nowadays, in a games industry that’s growing by the day, the competition is a lot more fierce. But it’s not impossible to succeed if you know how.
Over the next few weeks, we’re going to be sharing with you some of our top tips for giving your game the best possible chance of success. If you’d like to find out more about any of them, please don’t hesitate to get in touch – we’re always game for a chat.
Don’t wait until launch…
Removing barriers to entry…
Writing the elevator pitch…
Trimming the fat…
Universal solutions don’t exist…
6. Build real relationships
People who like you are more likely to help… [coming soon]
7. Ask questions
And listen to feedback… [coming soon]
8. Review your product and materials
Going back to the drawing board… [coming soon]
9. Track your results in depth
Looking for trends… [coming soon]
10. Have a back-up plan
When things go wrong… [coming soon]